Benefits of digital signage in education

6 August 2021 | By Vivi

How Digital Signage in Education Supports Communication

More and more institutions are discovering the benefits of digital signage in education. Digital signage is a cost-effective and fast way to make information available to both staff and student body. IT and school administrators can display digital signs on any display in the form of general announcements, event schedules, and even greetings, with just a few clicks.

Communication distribution platforms can help increase productivity, visibility and collaboration in learning facilities. According to Forbes, effective communication is a strategic priority in educational environments, especially during Covid times, “…technology (not just online courses) and the right communications platforms can make a difference in helping institutions get through the next year — and possibly come out stronger.”

It is vital from now on that schools have flexible communication and collaboration tools included in their digital strategy, which are as important as the technology necessary to deliver digital learning. Digital signage in education is fast becoming a standard in many educational facilities, with IT administrators facilitating these systems through infrastructure, training and, support.

What is Digital Signage?

Digital signage is a digital installation that displays video or multimedia content for informational purposes. One of the biggest benefits of digital signage in education is that it offers a highly flexible form of communication, completely customizable with little effort. For instance, schools can show programming, menus, announcements, and other messages wherever they have a technological display, such as a LCD, LED, OLED, projector, monitor, etc.

Signage is much more than just hardware and software. Understanding today’s digital signage requires consideration of its components, functions and technical capabilities.

Components of Digital Signage

Let’s start with the components. Digital signage is comprised of three basic key components:

  1. Hardware – The physical, tangible components like screens, monitors and devices to create the connection to the display.
  2. Software  – The digital infrastructure enabling the creation, deployment, management, and analysis of content deployed by and on the hardware
  3. Content – An inventory of what is going to be displayed. It can be audio, video, image, graphics, text, and more, assembled to communicate for any number of unique intents.

Functions of Digital Signage

Broadly speaking, the three components mentioned above allow digital signage software to perform at least three primary functions:

  1. Content Management and Distribution. Upload images, videos, audio, a live website, etc.  to several displays to create a media playlist.
  2. Device/Player Management. Schedule, manage stakeholders, target and show messages to specific classrooms, areas, or to the entire school.
  3. Performance Measurement. Centrally manage feature settings, users, usage and displays – all in real time.

Some other benefits of digital signage in education is that it makes communication easy and effective. It ensures targeted messages to students and staff at a district-wide, school-wide, or even individual classroom level, by different authorized school stakeholders. In detail, what can be done with digital signage in an educational environment?

Related: Tailored messages to diverse age groups, over multiple campuses

Further Uses for Digital Signage in Education

There are endless uses supporting digital signage in education, from making immediate changes to how classes are administered to finding the right solutions to keep students engaged on track and supported. You can promote after-school activities, show daily and upcoming schedules, notify emergency alerts, share photos and videos and even eliminate paper use.

One of the most recent uses of digital signage in education concerns emergencies and security. As explained by Edtech: “Digital signage plays an important role in both day-to-day communication and emergencies, two instances requiring information to be shared quickly and accurately.” 

This is one of the ways in which schools with a modern campus can differentiate themselves from the rest. Administrators are turning to video for tighter campus security, emergency messages, staying close to alumni, and even supporting funding campaigns. 

Digital signage is increasingly impacting educational and communication opportunities in institutions. Its capabilities are also evolving from a passive system that just pushes content, to a collaboration and remote deployment solution. It offers total freedom for multimedia format selection, non-technical team administration, real-time content deployment and complete remote management. 

Benefits of Digital Signage for IT Administrators

The technical capabilities of a digital signage solution will determine its benefits. Mostly these technical capabilities and features facilitate IT departments to manage the schools’ communication effectively and seamlessly. Selecting the platform with features built specifically for the school setting will ensure better control and efficiency for IT administrators as well as independence and flexibility for the users.

 What are some features to look for when comparing digital signage systems?

Related: Case Study: Tailored messages to diverse age groups over multiple campuses

Creative Digital Signage Uses in Education

Installing digital signage software and hardware is not enough.The potential of applying new technological advancements is directly linked to the way it will be used. One way of getting the most out of the benefits of digital signage in education is using best practices, which can enhance engagement in the educational system.

If you want to maximize the benefits of digital signage in education, get creative in how you use the technology:

1.     Display social media “walls” on a display with hashtags, mentions, etc.

2.     Welcome new students, teachers, or staff with motivational and friendly messaging at the main entrances.

3.     Show maps of important areas like library, laboratories, classrooms, washrooms, teacher staff room or cafeteria.

4.   Remind students about exam schedules and upcoming events.

5.     Display student-generated content.

6.     Feature awards, recognitions and school traditions to build school reputation and values.

Digital signage will take you a step further to keep your educational system updated with modern tech. What kind of digital signage solutions should you choose to achieve it?

Best Digital Signage Software for Education

Although it’s often possible to run a digital sign from a USB drive, a network with any sophistication, complexity or scale requires a properly designed network built for flexibility and control. Schools need a much smarter system that enables them to fully manage their content. This is how digital signage offers significant benefits over the traditional signage systems.

The static signs of the past just don’t cut it in an increasingly connected space like a college campus. Advances in digital-sign technology, screens using LEDs or LCDs to display graphics, text and video, have helped keep higher education institutions in touch with students and faculty.

When educational institutions first look into using digital signage technology, they frequently start with DIY solutions that use a regular PC and a regular web browser. Other times, these institutions will use a USB drive and a TV digital signage solution, but these solutions are time-consuming and inefficient.

An ideal digital signage software solution would be wireless, display-agnostic and enable its users to easily upload, manage and update digital signage experiences. It should offer the option to incorporate interactivity, hardware integration, third-party services, and data collection for analytics.

It should offer total freedom for multimedia format selection and permit a wide variety of design, layout, or storyboards. And to reap the full benefits of digital signage in education, make sure it facilitates collaboration and remote deployment between IT administrators, teachers and school staff.

Before you decide

Ultimately, as an IT administrator, finding the right software solution for your displays is key. Ask the following questions before choosing a software solution for your displays and school. 

Do you want to provide teachers and staff with an amazing educational resource? Request a demo from Vivi and from the IT department, help your educational organization realize their true communicational potential.